Tata Motors chairman Ratan Tata said, “This launch heralds the entry of Jaguar Land Rover brands in India. The brands in days gone by were well received in India. However, in the last few years, they had been disconnected with consumers here.”
The India foray comes at a time when worldwide sales of luxury cars are falling. The global meltdown dragged JLR into huge losses as consumers halted purchases. Sales, after the $2.5 billion takeover by Tata Motors last June, dropped a third to 1.67 lakh vehicles.
